[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zucb.cz\/jak-se-shaneji-zakaznici\/#Article","mainEntityOfPage":"https:\/\/www.zucb.cz\/jak-se-shaneji-zakaznici\/","headline":"Jak se sh\u00e1n\u011bj\u00ed z\u00e1kazn\u00edci","name":"Jak se sh\u00e1n\u011bj\u00ed z\u00e1kazn\u00edci","description":"Kdo chce b\u00fdt \u00fasp\u011b\u0161n\u00fdm internetov\u00fdm (a vlastn\u011b i jak\u00fdmkoliv jin\u00fdm) obchodn\u00edkem, mus\u00ed m\u00edt nejen n\u011bco ur\u010den\u00e9 k prodeji. Tento mus\u00ed m\u00edt rovn\u011b\u017e n\u011bkoho, komu by to nab\u00edzen\u00e9 mohl prodat. A\u0165 zkr\u00e1tka uva\u017eujeme jakkoliv, mus\u00edme nevyhnuteln\u011b dosp\u011bt k z\u00e1v\u011bru, \u017ee jsou z\u00e1kazn\u00edci pro prodejce jak\u00e9hokoliv typu nezbytn\u00ed. Proto\u017ee jsou to oni, kdo tu utr\u00e1cej\u00ed pen\u00edze a...","datePublished":"2022-06-03","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.zucb.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.zucb.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zucb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zucb.cz\/wp-content\/uploads\/soukoli_SEO_lAPaUZ.jpg","url":"https:\/\/www.zucb.cz\/wp-content\/uploads\/soukoli_SEO_lAPaUZ.jpg","height":0,"width":0},"url":"https:\/\/www.zucb.cz\/jak-se-shaneji-zakaznici\/","about":["Spole\u010dnosti"],"wordCount":420,"articleBody":"         Kdo chce b\u00fdt \u00fasp\u011b\u0161n\u00fdm internetov\u00fdm (a vlastn\u011b i jak\u00fdmkoliv jin\u00fdm) obchodn\u00edkem, mus\u00ed m\u00edt nejen n\u011bco ur\u010den\u00e9 k prodeji. Tento mus\u00ed m\u00edt rovn\u011b\u017e n\u011bkoho, komu by to nab\u00edzen\u00e9 mohl prodat. A\u0165 zkr\u00e1tka uva\u017eujeme jakkoliv, mus\u00edme nevyhnuteln\u011b dosp\u011bt k z\u00e1v\u011bru, \u017ee jsou z\u00e1kazn\u00edci pro prodejce jak\u00e9hokoliv typu nezbytn\u00ed. Proto\u017ee jsou to oni, kdo tu utr\u00e1cej\u00ed pen\u00edze a d\u00e1vaj\u00ed tedy obchodov\u00e1n\u00ed skute\u010dn\u00fd smysl.  Pokud se bav\u00edme o internetov\u00e9m obchodov\u00e1n\u00ed, je zde ot\u00e1zka z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f komplikovan\u00e1 hlavn\u011b t\u00edm, \u017ee u\u017eivatel\u00e9 internetu, kte\u0159\u00ed by se mohli potenci\u00e1ln\u011b z\u00e1kazn\u00edky n\u011bjak\u00e9ho toho e-shopu st\u00e1t, nejednou k tomuto nenajdou cestu. Internetov\u00fd obchod se toti\u017e m\u016f\u017ee \u010dasto ztratit mezi spoustou dal\u0161\u00edch nab\u00eddek, kter\u00e9 se na internetu objevuj\u00ed, a kdy\u017e mu nep\u0159eje \u0161t\u011bst\u00ed v podob\u011b p\u0159\u00edzn\u011b ze strany internetov\u00fdch vyhled\u00e1va\u010d\u016f, kter\u00e9 by ho pomysln\u011b str\u010dily lidem a\u017e pod nos, vypad\u00e1 to dost zle. A co kdy\u017e je \u00fad\u011blem n\u011b\u010d\u00edho internetov\u00e9ho obchodu pr\u00e1v\u011b takov\u00e1 anonymita, co kdy\u017e se na n\u011bj nem\u00e1 ve\u0159ejnost, jak dostat? Pak se mu mus\u00ed pomoci pr\u00e1v\u011b t\u00edm, \u017ee se stane dokonalej\u0161\u00edm z pohledu parametr\u016f posuzovan\u00fdch internetov\u00fdmi vyhled\u00e1va\u010di. Zkr\u00e1tka a dob\u0159e b\u00fdv\u00e1 pot\u0159eba SEO – e-shop se d\u00edky n\u00ed p\u0159izp\u016fsob\u00ed ide\u00e1lu, kter\u00fd internetov\u00e9 vyhled\u00e1va\u010de o\u010dek\u00e1vaj\u00ed, a je logick\u00e9, \u017ee je potom pr\u00e1v\u011b takov\u00e1 nab\u00eddka vyhled\u00e1va\u010dem nab\u00edzena hledaj\u00edc\u00edm lidem na v\u00fdhodn\u00e9 pozici, kde nen\u00ed probl\u00e9m ji naj\u00edt. A takov\u00e1 dostupnost zaru\u010duje, \u017ee se na doty\u010dn\u00e9m webu objev\u00ed daleko v\u00edce lid\u00ed ne\u017e p\u0159ed zapo\u010det\u00edm optimalizace.  A co cena SEO? Samoz\u0159ejm\u011b i tu mus\u00ed br\u00e1t obchodn\u00edk na internetu v potaz, proto\u017ee v na\u0161em sv\u011bt\u011b v\u0161echno n\u011bco stoj\u00ed. Ale je logick\u00e9, \u017ee vyb\u00edr\u00e1-li si podnikatel mezi bankrotem a investic\u00ed do zviditeln\u011bn\u00ed jeho nab\u00eddky, vybere si pr\u00e1v\u011b optimalizaci i s jej\u00ed cenou. Kter\u00e1 se pak d\u00edky vy\u0161\u0161\u00edmu obratu a zisk\u016fm doty\u010dn\u00e9mu vr\u00e1t\u00ed. Kdo tedy sv\u016fj e-shop optimalizuje, stane se \u00fasp\u011b\u0161n\u011bj\u0161\u00edm. A jen to d\u00e1v\u00e1 kdejak\u00e9mu podnik\u00e1n\u00ed nad\u011bji na existenci.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se sh\u00e1n\u011bj\u00ed z\u00e1kazn\u00edci","item":"https:\/\/www.zucb.cz\/jak-se-shaneji-zakaznici\/#breadcrumbitem"}]}]